New Jersey REALTOR® 2008 Media Kit Download the New Jersey REALTOR® Media Kit in PDF. Reach 52,000 REALTORS® Across New Jersey Profile of New Jersey REALTORS® 2008 Editorial Calendar, Production Schedule and Advertising Rates Ad Dimensions Mechanical Requirements

For more information or to reserve space in NJ REALTOR®, contact: Arlene Braithwaite The Cyphers Agency, Inc. (410) 772-0820 arlene@thecyphersagency.com

Reach 52,000 REALTORS^® Across New Jersey

Ten times a year, REALTORS^® statewide depend on the New Jersey REALTOR^® as a key source of industry news. Over 52,000 strong, New Jersey Association of REALTORS^® (NJAR^®) members are a key professional business audience throughout New Jersey. By nature, REALTORS^® are ambitious self-starters -- they depend on this magazine to stay on top of the latest market, technology and legislative trends in this highly competitive business.

Research confirms this highly targeted audience is experienced and highly motivated. NJAR^® members are involved in every aspect of the residential and commercial real estate markets. The magazine takes an in-depth look at the opportunities and challenges New Jersey REALTORS^® face today and nearly 70 percent are mailed directly to members' homes. As a result, it has strong readership and a long shelf-life.

Whether you're offering professional development, career opportunities, or relevant support services, this publication is the most efficient way to reach REALTORS^® in your area, or throughout New Jersey.

 

A New, Improved New Jersey REALTOR^®

2006 brought great success and positive response to NJAR^®'s newly redesigned magazine. The new format has proven itself to be even more interesting and easier to read for members while remaining an effective vehicle for our advertisers.

For more information or to reserve space, contact:
Arlene Braithwaite | The Cyphers Agency, Inc.
(410) 772-0820 arlene@thecyphersagency.com

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Profile of New Jersey REALTORS^®

Here's how the New Jersey REALTOR^® distribution breaks down across the state. Bottom line - even if your business caters to only a region of New Jersey, this magazine is still a highly efficient way to reach your target audience.

	North Region 52 %		61 percent women 54 median age 76 percent married, 36percent with 2 children 77 percent real estate is their sole current occupation HOUSEHOLD INCOME & EDUCATION 86 percent household income over $50,000 72 percent household income over $75,000 58 percent household income over $100,000 59 percent have at least a 2-year college degree NEW AND SEASONED PROFESSIONALS 34 percent have 16 years of experience or more 37 percent have 5 or less years of experience 78 percent consider residential brokerage their primary specialty 71 percent are sales agents at their firm 10 percent are associate brokers or selling broker-owners 87 percent are independent contractors 62 percent are affiliated with firms that operate 1-4 offices 72 percent maintain a home office DAILY TECHNOLOGY USERS 93 percent of firms have a website 25 percent maintain a personal website 54 percent say over half of client communication is through e-mail 92 percent use a cell phone daily MAINTAIN THEIR OWN BENEFITS 3 percent receive dental, vision, life or disability insurance through their firm 3 percent receive a pension/401k through their firm 8 percent receive health insurance From 2007 New Jersey Association of REALTORS® Member Profile
	Central Region 29 %
	South Region 19 %

 

For more information or to reserve space, contact:
Arlene Braithwaite
The Cyphers Agency, Inc.
(410) 772-0820
arlene@thecyphersagency.com

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2008 Editorial Calendar, Production Schedule and Advertising Rates

January/February Introduction of 2008 Officers Triple Play Wrap-up AD SPACE RESERVATION DEADLINE: DECEMBER 7, 2007 MATERIALS DUE DATE: DECEMBER 28 , 2007 MAIL DATE: JANUARY 24, 2008

March Tax Tips Planning for Retirement AD SPACE RESERVATION DEADLINE: JANUARY 14, 2008 MATERIALS DUE DATE: JANUARY 28, 2008 MAIL DATE: FEBRUARY 22, 2008

April Fair Housing Legal Issues/Risk Management AD SPACE RESERVATION DEADLINE: FEBRUARY 12, 2008 MATERIALS DUE DATE: FEBRUARY 27, 2008 MAIL DATE: MARCH 25, 2008

May Environmental/Land Use Issues Time Management AD SPACE RESERVATION DEADLINE: MARCH 13, 2008 MATERIALS DUE DATE: APRIL 1, 2008 MAIL DATE: APRIL 23, 2008

June National Homeownership Month Commercial Real Estate AD SPACE RESERVATION DEADLINE: APRIL 15, 2008 MATERIALS DUE DATE: May 1, 2008 MAIL DATE: MAY 23, 2008

July Ancillary Services Working With First Time Buyers AD SPACE RESERVATION DEADLINE: MAY 19, 2008 MATERIALS DUE DATE: MAY 30, 2008 MAIL DATE: JUNE 23, 2008

August Customer Retention AD SPACE RESERVATION DEADLINE: JUNE 16, 2008 MATERIALS DUE DATE: JULY 1, 2008 MAIL DATE: JULY 24, 2008

September Identity Theft Technology Update AD SPACE RESERVATION DEADLINE: JULY 17, 2008 MATERIALS DUE DATE: JULY 31, 2008 MAIL DATE: AUGUST 25, 2008

October Marketing Triple Play Registration Materials AD SPACE RESERVATION DEADLINE: AUGUST 15, 2008 MATERIALS DUE DATE: SEPTEMBER 2, 2008 MAIL DATE: SEPTEMBER 23, 2008

November/December Triple Play Preview Designation Awareness Month AD SPACE RESERVATION DEADLINE: SEPTEMBER 17, 2008 MATERIALS DUE DATE: OCTOBER 2, 2008 MAIL DATE: OCTOBER 24, 2008

Advertising Contact For more information or to reserve space, contact: Arlene Braithwaite | The Cyphers Agency, Inc. (410) 772-0820 arlene@thecyphersagency.com Payments should be directed to: The Cyphers Agency, Inc. 131 Gibralter Avenue, Annapolis, MD 21401 CANCELLATION POLICIES Ad Cancellation. If an ad insertion is cancelled after the closing date for the next issue, or if ad materials are not received when due, that insertion cost will be billed based on the prevailing insertion order. Advertiser may not change its order after the space reservation closing date of the issue in which the ad is scheduled to appear. Non-fulfillment of ad contract. The contract term is one year. To earn the frequency discount the contracted number of ads must be inserted within 12 months of the first insertion. Publisher may cancel any order if Advertiser fails to pay accounts when due. The difference between rates billed and rates earned on space used shall become due and payable immediately. Cancellations of any portion of a contract nullify all rate protection for the remainder of a contracted schedule. Credits earned by increasing frequency during a contract year will be applied to future billing for space. No cash rebates will be issued.

 

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Advertising Rates

	1X	3X	6X	10X
Premium Positions
Inside Front Cover	$4,400	$4,200	$4,000	$3,600
Inside Back Cover	$4,200	$4,000	$3,800	$3,400
Back Cover	$4,800	$4,600	$4,400	$4,000
Page 1	$4,000	$3,800	$3,600	$3,200
Adjacent	$3,900	$3,700	$3,500	$3,100
Full Color
Full Page	$3,600	$3,400	$3,200	$2,750
1/2 Page	$2,200	$2,100	$2,000	$1,750
1/4 Page	$1,300	$1,200	$1,100	$950
Black and White
Full Page	$2,800	$2,700	$2,500	$2,300
1/2 Page	$1,800	$1,700	$1,600	$1,400
1/4 Page	$1,100	$1,000	$900	$750
Classified	Black and White		Color
	Rate based on $100 per column inch		Rate based on $125 per column inch
1 column x 2"	$200		$250
1 column x 3"	$300		$375
2 column x 2"	$400		$500
2 column x 3"	$600		$750

• All rates are contingent upon the publisher receiving digital art.
• Rates are net and not commissionable to advertising agencies.
• Rates are subject to change.
• Classified ads do not apply to multi-insertion ad discounts

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Ad Dimensions

Size	Width	Length
Full Page
Live Area	7-1/4"	10"
Trim	8-1/8"	10-7/8"
Bleed	8-3/8"	11-1/8"
1/2 Page
Horizontal	7"	4-7/8"
Veritical	3-1/2"	10"
1/4 Page Vertical	3-1/2"	4-7/8"
Classified
1 column	2-3/16"
2 column	4-11/16"

 

Mechanical Requirements

• The magazine is web printed, direct to plate and is saddle stitched.
• MAC formatted disks, CDs or DVDs
• All submitted images and/or files must be converted to 4/color process (CMYK).
• If electronic files provided require modifications to meet these mechanical requirements, this work will be estimated and invoiced to the advertiser.
• All ads must be accompanied by a color proof. The publication is not responsible for color or content of ads if not accompanied with a proof. The Cyphers Agency will make every effort to match colors as directed. However, due to variations inherent in the magazine printing process, The Cyphers Agency cannot guarantee color.

ACCEPTABLE FILE FORMATS

QuarkXPress (preferred) version 6.5 or earlier with images and fonts included. Due to the non-compatibility, similar fonts may be replaced on PC files.

Adobe InDesign version CS2 or earlier with images and fonts included. Due to the non-compatibility, similar fonts may be replaced on PC files.

Adobe Illustrator with fonts included or fonts converted to outlines/paths.

Adobe PhotoShop EPS, TIFF or JPEG (minimum 300dpi, CMYK) files.

Adobe Acrobat PDFs — high resolution PDF distilled files must include:
• All fonts embedded (NO true type fonts accepted).
• Saved as CMYK or grayscale.
• All spot colors must be converted to CMYK.
• OPI must never be included in the file (see advanced tab in distiller).
• 300dpi resolution for all submitted images and files.
• All ads must have position marks for placement

MATERIALS
Materials will be retained by The Cyphers Agency for three months. All materials not requested within three months after date of publication will be archived. The Cyphers Agency will not be responsible for materials after three months.

 

AD SUBMISSION
Ads may be submitted by e-mail (5MB maximum allowance), FTP, or mail. Ad production assistance is available at $100 per hour. All ad production will be estimated and approved by the advertiser prior to work completion.

E-Mail Ad Submission:
aforbes@thecyphersagency.com
(5MB maximum allowance)

FTP Ad Submission:
When submitting artwork through the FTP site, a subsequent e-mail must be sent to aforbes@thecyphersagency.com containing the publication name, issue, file name on FTP and a low-resolution PDF attached for reference.

FTP Address: ftp://thecyphersagency.com
Username: Cyphersftp
Password: gr8ado6
Folder: New Jersey REALTOR

Mailing Address:
New Jersey REALTOR^® Magazine
c/o The Cyphers Agency, Inc.
Attention: Anna Forbes
131 Gibralter Avenue
Annapolis, MD 21401

For any questions regarding the mechanical requirements or ad production assistance, please contact Anna Forbes at (888) 412-7469 or by e-mail at aforbes@thecyphersagency.com.