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For Immediate Release: NAR AND NJAR® SEE OPPORTUNITIES FOR BUYERS AND SELLERS IN CURRENT MARKETEDISON, N.J. - Throughout 2007, consumers in New Jersey will learn more about the opportunities, challenges, and advantages to buying and selling in today's real estate market. The New Jersey Association of REALTORS® (NJAR®) is teaming up with the National Association of REALTORS® to explain characteristics of markets in transition through a new advertising campaign, advising home buyers and sellers that "Every market's different, call your REALTOR® today." Although the national median home price has risen every year since record keeping began in 1968, even during recessions and periods of sales decline, some home buyers have concerns about the timing of their investment. As inventories rise, many home buyers have increased negotiating power, but are unsure of how to structure the best deal. Sellers need help positioning their homes in a competitive marketplace and in attracting and engaging serious buyers. "Real estate is one of the most important investments a person may ever make," said NJAR® President Bill Hanley. "New Jersey is a diverse state, with different areas and market conditions. It is important for consumers to rely on REALTORS® to guide them through the home buying and selling process since we have the knowledge and expertise to help them complete their transactions." Nationally, 2006 was the third-best performance on record for existing home sales. According to the third quarter 2006 New Jersey Home Sales Report, sales of existing single-family homes in New Jersey were on the rise throughout the year, and were up from 2005 third quarter numbers. The new ads are part of NAR's Public Awareness Campaign. Now in its 10th year, the NAR Public Awareness Campaign has helped millions of consumers realize the value of using a REALTOR® to help them buy or sell real estate, and is now educating consumers about the value of housing as a long-term investment. In 2007, campaign ads will be broadcast nationwide from January through November and will air more than 8,750 times on national TV and radio outlets and more than 25,000 times on local radio stations through a national buy. To learn more about the national Public Awareness Campaign, visit www.realtor.org/awarenesscampaign. The New Jersey Association of REALTORS® is a non-profit organization serving the professional needs of approximately 57,000 REALTOR® and REALTOR-ASSOCIATE® members in the state. REALTOR® is a registered collective membership mark which may be used only by real estate professionals who subscribe to the REALTOR® organization's strict Code of Ethics and are members of the national, state and local REALTOR® organizations. For more information, please visit www.njar.com. ###
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