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For Immediate Release: Get the REAL StorySM Public Education Campaign Ads Launched(Edison, NJ) New Jersey real estate has generally maintained its long-term value. The seven year home appreciation rate (2001 to 2008) in the state is 80.4% - more than double the national rate of 37.8%. There are many signs of opportunity for home buyers in the Garden State. This and other messaging will be featured in the advertising portion of the New Jersey Association of REALTORS®' (NJAR®) Get the REAL StorySM public education campaign. This week, ads promoting the New Jersey housing market as a place of opportunity will start appearing on radio, in print and on the Internet and will continue through the next four months. "Not only do the advertisements remind buyers that there are many reasons to purchase a home, but they also highlight real stories from consumers about their recent buying and selling experiences in the Garden State," said NJAR® Executive Vice President Jarrod C. Grasso, RCE. "We feel it is important to bring this information to the forefront so the public gets a better understanding about what is happening here in New Jersey rather than relying on the often generalized stories presented by the national media." The campaign features the theme, "Get the REAL StorySM" on real estate in New Jersey, and is intended to present an accurate picture of New Jersey's real estate market, while spotlighting the many positive aspects of the current climate for consumers. Radio ads began airing this week on WKXW-FM NJ 101.5, WKXW-FM NJ 97.3, WPST-FM 94.5, WBEB-FM 101.1, WAYV-FM 95.1, WNNJ-FM 103.7, and WSUS-FM 102.3. Newspaper ads will start appearing next week in the Star-Ledger -- Homefinder section, Trenton Times, Gloucester County Times, and The Record. During the next several weeks ads will also appear in the Asbury Park Press, Home News Tribune, Camden Courier Post, Press of Atlantic City, El Nuevo, and Filipino Express. Internet ads are set to run on www.nj.com and www.mycentraljersey.com. "We are embarking on this ad campaign because all real estate is local and consumers need to understand national trends do not always reflect local market conditions," said 2008 NJAR® President Drew Fishman, CRS. "They need to investigate their local markets to make an informed decision about their real estate options." The complete media schedule is available online at www.realstorynj.com/pdf/mediaschedule.pdf. The campaign's ads can be viewed by visiting NJAR®'s campaign website www.REALstoryNJ.com and going to the media center or by visiting www.realstorynj.com/mediacenter.php. The New Jersey Association of REALTORS®, with approximately 53,000 REALTOR® and REALTOR-ASSOCIATE® members, is one of the largest trade organizations in the state. NJAR®'s membership is comprised of real estate professionals who subscribe to a strict Code of Ethics and are members of the national and local REALTOR® organizations. As the leading advocate for the real estate industry and private property rights in New Jersey, NJAR® is committed to protecting the dream of homeownership. For more information, please visit www.njar.com. # # #
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